First Name

Tim Mazzarol

Last Name



University of Western Australia

Field(s) of Study

Entrepreneurship, Strategy, Marketing, Innovation, Small Business Management

Current Research Projects

Commercialisation in small firms;
Co-operative and mutual enterprise business models;
Word of mouth communication;
Business ecosystems;
Strategy in small firms;
Work place regulation and the future workplace;

Current Employment

University of Western Australia


Tim Mazzarol is a Winthrop Professor in Entrepreneurship, Innovation, Marketing and Strategy at the University of Western Australia, an affiliate Professor with the Burgundy School of Business, Groupe ESC Dijon, Bourgogne, France; and an Adjunct Professor with the University of the South Pacific. He is also the Director of the Centre for Entrepreneurial Management and Innovation (CEMI), an independent initiative designed to enhance awareness of entrepreneurship, innovation and small business management; and Director, of the Co-operative Enterprise Research Unit (CERU) at the University of Western Australia. Tim is a Qualified Practising Market Researcher (QPMR) as recognised by the Australian Market and Social Research Society (AMSRS), and President of the Small Enterprise Association of Australia and New Zealand (SEAANZ). He has around 20 years of experience of working with small entrepreneurial firms as well as large corporations and government agencies. He is the author of several books on entrepreneurship, small business management and innovation. He holds a PhD in Management and an MBA with distinction from Curtin University of Technology, and a Bachelor of Arts with Honours from Murdoch University, Western Australia.