5 Lessons Nonprofits Can Learn From Start-Ups Sriram Krishnan Thinks Who would think throwing ice water over one’s head for a charity could go viral? Fundraising and increased visibility is at the heart of any successful business. Nonprofits that want to raise funds as well as awareness have a lot to learn from the startup community, an industry often at the forefront of internet trends.
#IceBucketChallenge: Do Social Media Campaigns Really Spread Public Health Awareness? Mark Wien Medicine, Science & Medicine, Society & Culture At the core of the #icebucketchallenge’s mission is the role social media plays in raising awareness and funds for positive causes. But is social media an effective campaign mechanism? Is true awareness really garnered from these efforts or are these dead-end challenges?