Investing in Business Improvement – How You Can Improve a Dental Practice hipporeads Business When you are running a dental practice, you want it to be the best it can be. If your business is not reaching your expectations or targets, then you need to start looking at investing in improving your business. Improvements will cost, and to make sure you get good value for money, you must decide what is important both to you and your business. Listen to Your Clients Before committing money, it is essential that you listen to your clients. Feedback from clients will help you see where improvements are needed. It will help you see where there is room for change and what they like. For example, you may find that feedback tells you that your clients are not getting the attentive service they feel they should get on each visit. This feedback may signal that you need to hire more staff to give that personalized experience. Or it may mean that you must look at what you are doing within each step of the experience. Breaking down the client experience will allow you to see what they want and need and what they feel is valuable. Purchase High-Quality Products One effective way to improve your dental practice is to focus on purchasing high-quality products and tools. High quality will be appreciated by your clients, and it will signal that you are always giving the best. You may want to purchase high-quality products for yourself and technicians to use, such as dental cement or cleansing tools. Or you may find that you want to purchase high-quality products for client waiting areas to guarantee comfort for those waiting for an appointment. If you compromise on the products you purchase, this will have a knock-on impact on the image you create and the experience the client receives. Offer A Variety of Treatments Dental practices that offer a variety of treatments are likely to be more popular than those that offer only a handful. So, what treatments are you going to offer, and how are you going to compete with the competition? Are you going to offer a range of cosmetic dentistry treatments in addition to cleaning and care? What treatments do clients expect on their visit? It may be beneficial to reach out to clients and look at what they want. You may find that they want extra cosmetic procedures in addition to regular checkups. Create Payment Plans You can improve your business by offering more flexibility. You can provide flexibility in how you accept payments as well as what people can use to pay with, whether cash, card, or crypto. You may find that with costly dentistry treatments, clients want the option of paying with a payment plan. The introduction of a payment plan will require planning and additional set-up costs, and this is something that you should account for. It may require you to liaise with payment providers, with banks and apps. There will, of course, also be a cost and initial outlay that you will have to budget for. Image credit: Caroline LM via Unsplash